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About the Founder

Carla Avery

Originally from Northumberland, I spent my early career in healthcare, working in a mental health unit, supported living for adults with learning disabilities, nursing homes, hospitals and even pharmacy. I loved caring for people, supporting families and being part of meaningful moments in people’s lives. But alongside that, I always had a strong pull towards childcare.

Even while studying full-time at college, I spent 35 hours a week caring for a toddler, and I still keep in touch with her today (she’s now 12!). I found myself constantly looking for extra nannying and babysitting work, and deep down I knew that childcare was where I truly belonged.

 

Eventually, I made the big move on my own to London to pursue nannying properly - something I’d dreamed of for years. I absolutely loved it. Caring for children, watching them grow, arranging activities, meeting other amazing nannies and families… I even had opportunities to travel overseas and gained so much life experience along the way.

As much as I adored nannying, my personal life circumstances eventually made it difficult to continue working full-time. But it brought me back to something I’d thought about for years - starting my own agency. I’d worked with so many agencies as a nanny and constantly thought “I know this world inside out... I can do this, and I can genuinely make a difference.” I knew I had the knowledge, the professional background and the hands-on childcare experience to create an agency that genuinely puts people first — both families and nannies.

 

Having been in a nannies shoes, I know how much it matters to feel valued, listened to and thoughtfully matched with a family where they are genuinely happy and can build long-lasting relationships.

I don’t just send CVs and hope for the best.

I take time to understand both sides. Your values, routines, expectations and parenting style, as well as each nanny’s strengths, personality and the type of environment they’ll thrive in.

I ask the honest questions, the practical questions, and sometimes the difficult ones, because that’s how we get the right fit  (not just the first fit). I’ll never push anyone into a role that doesn’t feel right. My goal is for everyone to feel completely confident before moving forward.

My support doesn’t stop once a placement is made. I check in, stay connected and remain here for advice or reassurance long after the start date. This isn’t just matchmaking. It’s the beginning of a relationship built on trust, communication and genuine care.

Because when the match is right, everything works:

children thrive, parents feel supported and nannies feel valued and happy in their roles.

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